Joe

by Joe Francis

Lanzarote surf

Joe Francis

The Surf Atlas co-founder and main content lead

Joe “Rich” Francis has been surfing for the best part of 15 years. He’s nowhere near as good as he should be at the end of all that, but hey ho. Born and bred in Swansea, South Wales (the current base of The Surf Atlas), Joe is a seasoned adventure travel writer with completed publications in the surf-travel and adventure-travel sphere for major publications like Lonely Planet and The Culture Trip.

His surfing experience began on the unruly waves of the Gower Peninsula, a place that’s pretty much evenly spread between sloppy mush and nice groundswell days, though there’s loads to explore – both surfing and hiking – on the north and west sides of the peninsular. He’s been working as a freelance writer for the last decade or so and spends most of his time either in his base of South Wales or traveling and working on the go.

Recent surf outings have taken him to the sweeping bays of the eastern Canary Islands and the remoter parts of North Island, New Zealand. On his bucket list are south Lombok (hopefully a 2023 project) and Peru (for those long lefts).

Desert Island surf destination: Cornwall. Rugged coast. Cold water. Can’t be beaten.

Stance: Goofy

Boards: 6″0 fat thing // 5″11 FireWire performance

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    Koh Phayam surf is the best-kept secret of the Land of Smiles. Welcome to an island with an open beach rich in sandbanks that faces the whole of the Indian Ocean.Koh Phayam surf is the best-kept secret of the Land of Smiles. Welcome to an island with an open beach rich in sandbanks that faces the whole of the Indian Ocean.

  • The Ultimate Guide to Koh Lanta Surf

    The Koh Lanta surf isn’t big and isn’t amazing, but it happens on a chilled and gorgeous island with some of the best beaches and beach bars in the Andaman region.The Koh Lanta surf isn’t big and isn’t amazing, but it happens on a chilled and gorgeous island with some of the best beaches and beach bars in the Andaman region.

  • The 6 Best Intermediate Surfboards For 2022

    Check out our top picks for the best intermediate surfboards in 2022 – with options for newcomers to the midrange and improvers pushing advanced.Check out our top picks for the best intermediate surfboards in 2022 – with options for newcomers to the midrange and improvers pushing advanced.

  • The Ultimate Guide to Phuket Surf

    Ask most veteran wave seekers in the Land of Smiles and they’ll say the Phuket surf is the best in Thailand. There are plenty of reasons why…Ask most veteran wave seekers in the Land of Smiles and they’ll say the Phuket surf is the best in Thailand. There are plenty of reasons why…

  • The Ultimate Guide to Khao Lak Surfing

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  • The Ultimate Guide to Playa Hermosa Surf

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